With Black Friday and Cyber Monday just around the corner, brands have already hopped on the “early savings” bandwagon, going all out to preview attractive deals, with some even launching pre-launch sales.
One of the busiest shopping periods, this season certainly isn’t for the faint-hearted. While the sheer volume of deals can get overwhelming, here’s how you can make the most out of deal season and snag some good savings.
Do your research
Research and planning are key. Draft a shopping list and make notes about the items you’re eyeing,such as the prices across different platforms,so you can refer back and calculate how much cost savings you’ll get during the actual BFCM sale.
You can even make use of a Black Friday calculator—simply input the type of promotion, its original price and discounted price, and the calculator will let you know whether this deal is worth taking.
Abandon your cart
Adopt the hack of abandoning your cart, especially if you’re unable to find discounts.
Instead of rushing to purchase, close your browser and play the waiting game. This “abandon your cart” trick comes with its perks, but bear in mind that not all brands will offer this. For some retailers, you may receive an email within 24 hours to remind you of the items you’ve left in your cart, along with an additional promotion code to incentivise you to cart out.
If you do make use of this trick during the Black Friday and Cyber Monday sale season, remember to keep tabs on when the promotion period ends. In the event that you’re not getting any reminder emails with extra promotion codes nearing the end of the sale, you may want to consider other platforms to purchase, or simply buy at the sale price already offered on site.
Memorise your credit card details
During the sale, it’s usually a game of fastest fingers first. Increase your chances of successfully carting out by committing your credit your card details to memory, so you don’t waste any time fumbling for your cards.
Know your sizes
Your shopping list should give you a sense of what’s on your to-buy list.
Jot down your sizes for ease of reference. For example, if you intend to purchase a pair of sneakers, it may be useful to note down your shoe size in different conversion charts, including UK and US sizes. Similarly for clothing, know your size and measurements, such as the more commonly used ones like pit-to-pit, length, bust measurement etc.
Once you have all this information right under your nose, you won’t have to waste precious seconds and risk the items you want disappearing from your cart. Furthermore, the return process might be cumbersome for overseas merchants, so save yourself the hassle by getting your sizes right.
Know store policies
As much as you try to plan beforehand, sometimes there are temptations that are too irresistible.
If you succumb to those, make sure you know the store policies before any impulse buying. Read through their exchange and refund policies to check if you could possibly return the items after the sale period, and consider if it is worth buying should the store not allow any exchanges or refunds.
Use incognito mode to shop
Have you encountered instances of price hikes on the same item you’ve been eyeing? This is probably due to dynamic pricing, when retailers collect information based on your browsing or purchasing history and use it to alter the price of the products.
More than just for privacy, Incognito mode can also help you save. Browsing in this mode does not record your browsing history, cookies or cache, which means that retailers are not able to understand your interest and manipulate your willingness to pay.
Although dynamic pricing can sometimes work favourably when retailers decrease the price of the products you’re keen on, this can later lead to impulse buying. To drive you to complete the purchasing process, the price dip could offer the illusion that you’ve clinched a good deal and may lead to you buying items you don’t even really need.
One point to note while using Incognito mode this means that your browser won’t have access to your personal details. Remember to log in to your existing account on Incognito mode for a smooth cart-out process.
Keep a lookout for early bird shopping discounts
Unlike in past years, brands are stepping up their marketing game and are more aggressive than ever in the post-COVID climate. What used to be a one-day shopping frenzy now takes up the better part of November.
In the lead-up to the actual Black Friday and Cyber Monday sales, many brands would have already sent out emails publicising their deals. Follow your favourite brands on social media to get first-hand updates of their best promotion bundles or discounts, so you can snap them up before anyone else!
Use cashback sites
Since you’re already intending to shop, why not get rewarded with cashback too? Some sites like ShopBack come with plug-ins for your web browsers, so you will get notified when there is available cashback for the store you’re browsing through.
With cashback upsized during this sale season, you can expect quite a significant amount of money saved!
Don’t go overboard
It’s easy to overspend when you’re not keeping track. Don’t go down that route and make purchasing decisions you’d only come to regret later on. Keep track of your expenses with Planner Bee, create a budget and see how much you’re spending this sale season, and decide where to cut back.
We hope these tips will help you become a more discerning shopper. Enjoy the upcoming sale season without breaking the bank!