The secret to being a great investor isn’t always the enviable skill of predicting the outcomes of financial markets. While sophisticated predictive models offer an edge in investing, a much simpler edge that will give you great financial returns is to recognise and invest without behavioural biases.
While profit-making is often the name of the game, a crucial part of being a good investor is actually limiting the money you lose. By being aware of some behavioural biases inherently embedded in us, we can avoid losing a lot of money.
With behavioural biases, you end up being your own worst enemy in investment decisions. But hopefully, by the end of this article, you will start to become your greatest ally.
What is a Behavioural Bias?
Humans are not always able to act rationally. These biases can be seen in small decisions like when you only want a burger but instead upgraded to a full meal and ended up spending $4 more than you wanted or needed to.
Most of our decisions can easily be affected by behavioural biases. Behavioural biases are irrational beliefs or behaviours that can unconsciously influence our decision-making process. There are two main categories – emotional biases and cognitive biases.
Emotional biases involve us taking action based on our feelings rather than facts. Cognitive biases are gaps in our thinking process when we evaluate and interpret information. Multiple biases could be at play when you’re making a decision.
Here are five common behavioural biases to look out for when making investment decisions:
We tend to feel the pain of losses twice as intensely as the joy of an equal gain. Meaning the loss of $1000 hurts twice as much as a gain of $1000. This bias is why you are drawn to phrases like “LAST CHANCE” or “DON’T MISS OUT” which tap on the inherent fear of missing out.
In investments some people may invest because they think they might lose out. Make sure you invest in something because it is a viable investment. Also be aware of recognising your gains in addition to your losses so that you don’t feel like you’re always on the losing end all the time.
This bias is a tendency to be over-reliant on the first piece of information you hear. For instance, when you hear that a particular restaurant is overpriced, you tend to stick to that information. You would almost always link your impression back to this first piece of information. So, even when prices have changed or the prices were actually reasonable to begin with, you tend to think of this restaurant as overpriced.
Likewise, when you have an impression of a specific stock or instrument, make sure you follow the latest updates rather than sticking to an outdated anchor information that may not be well supported.
Being too confident in your abilities can lead to taking excessive risks. When you are given an assignment, you might overestimate your abilities to finish it faster than you can and delay it to tomorrow. But you may find yourself stressing and frantically trying to complete it the next day, that’s the overconfidence effect.
This bias applies to investments too. When you’re overconfident about your investing skills, you may end up putting in more money than you can stomach to lose. A healthy dose of humility and mindfulness is needed to combat this.
“I knew that was going to happen!”
In some cases, you might have really predicted it. But in other cases, you may have fallen prey to this common bias which is a tendency to think that events that happened were more predictable than they were. People tend to misremember their original predictions and unknowingly update their prediction after knowing the outcome.
For example, after the 2016 presidential election, many people on social media were claiming they knew that Donald Trump was going to win the election. It was only after Donald Trump won the election that it became obvious that his odds of winning were high. This bias can also contribute to the overconfidence effect and cause smart investors to think their predictions are always accurate when most of them were only on hindsight.
This bias is the tendency to take notice of the information that reinforces your pre-existing belief and understanding. When we Google a sickness based on the symptoms we observe, we run the risk of confirmation bias by selectively reading articles that confirm our preconceived evaluation. We then end up concluding we have some terminal disease when we just have the common cold.
Awareness Is Key
Investors exhibit many behavioural biases that may hamper them from making accurate investment decisions. To avoid falling for such biases, it is important to be aware of their existence and engage in objective investment strategies. By first developing and following strictly to a plan, you are less likely to make financial decisions based on impulse. Also, a simple rule of thumb when conducting your investment research will be to actively question your own opinions by seeking out contrary information that refutes them.